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(谁说大象不能起舞)Who Says Elephants Can't Dance?书籍详细信息
- ISBN：9780060523800
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2002-12
- 页数：292
- 价格：56.30
- 纸张：胶版纸
- 装帧：平装
- 开本：暂无开本
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Who Says Elephants Can't Dance? sums up Lou Gerstner's historic business achievement, bringing IBM back from the brink of insolvency to lead the computer business once again.Offering a unique case study drawn from decades of experience at some of America's top companies — McKinsey, American Express, RJR Nabisco — Gerstner's insights into management and leadership are applicable to any business, at any level.Ranging from strategy to public relations, from finance to organization, Gerstner reveals the lessons of a lifetime running highly successful companies.
作者简介：
Lou Gerstner, Jr., served as chairman and chief executive officer of IBM from April 1993 until March 2002, when he retired as CEO. He remained chairman of the board through the end of 2002. Before joining IBM, Mr. Gerstner served for four years as chairman and CEO of RJR Nabisco, Inc. This was preceded by an eleven-year career at the American Express Company, where he was president of the parent company and chairman and CEO of its largest subsidiary. Prior to that, Mr. Gerstner was a director of the management consulting firm of McKinsey & Co., Inc. He received a bachelor's degree in engineering from Dartmouth College and an MBA from Harvard Business School.
书籍目录：
Foreword
Introduction
PART Ⅰ-GRABBING HOLD
1 The Courtship
2 The Announcement
3 Drinking from a Fire Hose
4 Out to the Field
5 Operation Bear Hug
6 Stop the Bleeding (and Hold the Vision)
7 Creating the Leadership Team
8 Creating a Global Enterprise
9 Reviving the Brand
10 Resetting the Corporate Compensation Philosophy
11 Back on the Beach
PART Ⅱ-STRATEGY
12 A.Brief History oFIBM
13 Making the Big Bets
14 Services—the Key to Integration
15 Building the World's Already Biggest Software Business
16 Opening the Company Store
17 Unstacking the Stack and Focusing the Portfolio
18 The Emergence of e-business
19 Reflections on Strategy
PART Ⅲ-CULTURE
20 On Corporate Culture
21 An Inside-Out World
22 Leading by Principles
PART Ⅳ-LESSONS LEARNED
23 Focus—You Have to Know (and Love) Your Business
24 Execution—Strategy Goes Only So Far
25 Leadership Is Personal
26 Elephants Can Dance
27 IBM—a Farewell
APPENDICES
Appendix A—The Future of e-business
Appendix B—Financial Overview
Index
作者介绍：
Lou Gerstner, Jr., served as chairman and chief executive officer of IBM from April 1993 until March 2002, when he retired as CEO. He remained chairman of the board through the end of 2002. Before joining IBM, Mr. Gerstner served for four years as chairman and CEO of RJR Nabisco, Inc. This was preceded by an eleven-year career at the American Express Company, where he was president of the parent company and chairman and CEO of its largest subsidiary. Prior to that, Mr. Gerstner was a director of the management consulting firm of McKinsey & Co., Inc. He received a bachelor's degree in engineering from Dartmouth College and an MBA from Harvard Business School.
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Who Says Elephants Can't Dance? sums up Lou Gerstner's historic business achievement, bringing IBM back from the brink of insolvency to lead the computer business once again.Offering a unique case study drawn from decades of experience at some of America's top companies -- McKinsey, American Express, RJR Nabisco -- Gerstner's insights into management and leadership are applicable to any business, at any level. Ranging from strategy to public relations, from finance to organization, Gerstner reveals the lessons of a lifetime running highly successful companies.
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