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HBR on Marketing（哈佛商业评论—市场营销）书籍详细信息
- ISBN：1578518040
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2004-01
- 页数：192
- 价格：175.40
- 纸张：胶版纸
- 装帧：平装
- 开本：暂无开本
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
first-time collection of the old classics and best new thinking on marketing. The articles provide a diverse look at marketing, including global branding, one to one marketing, and how to manage buzz.
本书收集了市场营销方面的*理论，包括全球化品牌，一对一市场营销等。
书籍目录：
The Brand Report Card
DEVIN LANE LELLER
Bringing a Dying Brand Back to Life
MANNIE JACKSON
How to Fight a Price War
AKSHAY R.RAO,MARK E.BERGEN,AND SCOTT DAVIS
Contextual Marketing:The Real Business of The Internet
DAVID KENNY AND JOHN F.MARSHALL
The Lure of Global Brandig
DAVID A.AAKER AND ERICH JOACHIMSTHALER
Are the Strategic Stars Aligned for Your Corporate Brand
MARY JO HATCH AND MAJKEN SCHULTZ
Torment Your Customers(They'll love It)
STEPHEN BROWN
Boost Your Marketing ROI with Experimental Design
ERIC ALMQUIST AND GORDON WYNER
About the Contributors
Index
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书籍介绍
Book Description
Harvard Business Review is a brand name recognized throughout the world.
The volumes cover "hot" topics and perennial favorites.
Books help readers understand the fundamental issues, concerns, and controversies associated with each of the respective topics.
Readers can use the books to brush up on the latest, best thinking or to address a particular need in their organizations.
Harvard Business Review is the place to learn about important management issues, bringing today's managers and professionals the information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established Harvard Business Review as required reading for ambitious business people in organizations around the globe.
The Harvard Business Review Paperback Series delivers the best business thinking--both classic and contemporary--in succinct and accessible form. Individually, the titles help managers master the key ideas on specific topics; as a whole, the series creates a rare opportunity to reflect on the seminal ideas of the past, understand and apply today's most compelling business thinking, and envision the future of management.
Synopsis
The "Harvard Business Review Paperback Series" is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the "Harvard Business Review" as required reading for ambitious businesspeople in organizations around the globe. A first-time collection of the old classics and best new thinking on marketing, these articles provide a diverse look at marketing, including global branding, one-to-one marketing, and how to manage buzz.
Book Dimension
Height (mm) 210 Width (mm) 139
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