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Understanding Michael Porter书籍详细信息
- ISBN：9781422160596
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2011-12
- 页数：208
- 价格：$ 28.19
- 纸张：暂无纸张
- 装帧：暂无装帧
- 开本：暂无开本
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
This is a book-length executive summary of Porter's core concepts. Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business knows Porter's name, his writing can be daunting. As a result, many managers misunderstand and misuse his concepts. "Understanding Michael Porter" sets the record straight, providing the first concise, accessible summary of Porter's revolutionary thinking. Written with Porter's full cooperation by Joan Magretta, former editor at "Harvard Business Review", this new book delivers fresh, clear examples to illustrate and update Porter's ideas. Magretta uses her wide business experience to translate Michael Porter's powerful insights into practice and to correct the most common misconceptions about them - for instance, that competition is about being unique, not being the best; that it is a contest over profits, not a battle between rivals; that strategy is about choosing to make some customers unhappy, not being all things to all customers. An added feature is an original Q&A with Porter himself, which includes answers to managers' FAQs. Eminently readable, this book will enable every manager in your organization to grasp Porter's ideas - and swiftly deploy them to drive your company's success.
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原文赏析：
战略的精髓就是选择什么不能做
这就是战略的全部内涵。战略就是对未来的一种看法，然后以这个看法为基础做决策。最糟糕的事情就是对未来没有任何看法，也不做任何决策。
1.“争做最好”而竞争的策略符合人的本能直觉，但会导致自我毁灭。
商业模式着重解决的问题是你的收入与成本之间的关系，战略则更进一步。也就是说，你的收入及成本与对手比起来会出现什么情况呢？
价值取向（value prospeosition）：价值取向是战略的核心要素，决定着企业为客户创造的价值类型。价值取向回答了三个问题：你要服务哪些客户？你要满足哪些需求？你将收取什么样的价格？独特的价值取向是检验战略的第一个条件。
为什么一些企业的利润率远远高于其他企业？
其它内容：
书籍介绍
This is a book-length executive summary of Porter's core concepts. Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business knows Porter's name, his writing can be daunting. As a result, many managers misunderstand and misuse his concepts. "Understanding Michael Porter" sets the record straight, providing the first concise, accessible summary of Porter's revolutionary thinking. Written with Porter's full cooperation by Joan Magretta, former editor at "Harvard Business Review", this new book delivers fresh, clear examples to illustrate and update Porter's ideas. Magretta uses her wide business experience to translate Michael Porter's powerful insights into practice and to correct the most common misconceptions about them - for instance, that competition is about being unique, not being the best; that it is a contest over profits, not a battle between rivals; that strategy is about choosing to make some customers unhappy, not being all things to all customers. An added feature is an original Q&A with Porter himself, which includes answers to managers' FAQs. Eminently readable, this book will enable every manager in your organization to grasp Porter's ideas - and swiftly deploy them to drive your company's success.
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实用性：4分
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新颖与独特：7分
情感共鸣：5分
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网友 汪***豪：太棒了，我想要azw3的都有呀！！！
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网友 宓***莉：不仅速度快，而且内容无盗版痕迹。
网友 堵***洁：好用，支持
网友 国***舒：中评，付点钱这里能找到就找到了，找不到别的地方也不一定能找到
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网友 訾***雰：下载速度很快，我选择的是epub格式
网友 居***南：请问，能在线转换格式吗？
网友 谢***灵：推荐，啥格式都有