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SHIFT(ISBN=9780385526272) 英文原版书籍详细信息
- ISBN：9780385526272
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2010-06
- 页数：206
- 价格：70.20
- 纸张：胶版纸
- 装帧：精装
- 开本：32开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
When some of the world's biggest corporations need to revive
their brands, innovate products, and rethink their images, they
call Peter Arnell.
Now in his fourth decade of branding and marketing for such
companies as Samsung, Reebok, DKNY, GNC, and Pepsi, Arnell explains
how you can use some of the same strategies that famous brands do,
in order to improve your own image, life, and career. Arnell knows
this firsthand because he applied many of these same strategies to
transform his own life by losing 256 pounds.
How did he do it?
Arnell created an idea he calls Shift.
With Shift, you'll discover the steps you need to take in order
to become the best you. Creating and revitalizing brands happens
every day in business. Shift shows how you can make it happen for
yourself and your personal brand.
Innovative insights such as "go helium" are used by Arnell to
explain how he reached his ultimate goal of 150 pounds—you can
apply his techniques to reach for your own goals. You will
see—through Arnell's de*ion of how he "went tiger"—how to
exercise your own discipline and commitment, without apology, even
if that means bucking the norm. And by learning to reach out to
your brand audience, you will come to understand the importance of
your network of friends, acquaintances, colleagues, and family—your
fan club— in keeping you motivated and providing the feedback you
need for success.
Weaving together personal stories of his own transformation with
stories about how he created transformative change for brands such
as Reebok and Pepsi, Arnell shares his unique vision on how each of
us can rebrand and transform ourselves, both personally and
professionally, to achieve the success we desire.
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在线阅读地址：SHIFT(ISBN=9780385526272) 英文原版在线阅读
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编辑推荐
If you want to know how to change your life for the better,
read Shift. Peter Arnell is living proof that you can do it
too.
书籍介绍
Little changes can make a big difference.
When some of the world’s biggest corporations need to revive their brands, innovate products, and rethink their images, they call Peter Arnell.
Now in his fourth decade of branding and marketing for such companies as Samsung, Reebok, DKNY, GNC, and Pepsi, Arnell explains how you can use some of the same strategies that famous brands do, in order to improve your own image, life, and career. Arnell knows this firsthand because he applied many of these same strategies to transform his own life by losing 256 pounds.
How did he do it?
Arnell created an idea he calls Shift .
With Shift, you’ll discover the steps you need to take in order to become the best you. Creating and revitalizing brands happens every day in business. Shift shows how you can make it happen for yourself and your personal brand.
Innovative insights such as “go helium” are used by Arnell to explain how he reached his ultimate goal of 150 pounds—you can apply his techniques to reach for your own goals. You will see—through Arnell’s description of how he “went tiger”—how to exercise your own discipline and commitment, without apology, even if that means bucking the norm. And by learning to reach out to your brand audience, you will come to understand the importance of your network of friends, acquaintances, colleagues, and family—your fan club— in keeping you motivated and providing the feedback you need for success.
Weaving together personal stories of his own transformation with stories about how he created transformative change for brands such as Reebok and Pepsi, Arnell shares his unique vision on how each of us can rebrand and transform ourselves, both personally and professionally, to achieve the success we desire.
PETER ARNELL, founder of Arnell, is one of the foremost branding and design experts in the world. Among the companies he and his team have worked with are DKNY, Samsung, Chanel, Reebok, Mars, Pepsi, Home Depot, GNC, De Tomaso, Fendi, Mikimoto, Special Olympics and Con Edison. He and his family live in Westchester County, New York.
书籍真实打分
故事情节：5分
人物塑造：7分
主题深度：9分
文字风格：4分
语言运用：7分
文笔流畅：7分
思想传递：7分
知识深度：5分
知识广度：5分
实用性：5分
章节划分：8分
结构布局：4分
新颖与独特：6分
情感共鸣：4分
引人入胜：3分
现实相关：9分
沉浸感：6分
事实准确性：6分
文化贡献：7分
网站评分
书籍多样性：7分
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是否包含广告：3分
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安全性：3分
稳定性：8分
搜索功能：5分
下载便捷性：4分
下载点评
- epub(373+)
- 已买(412+)
- 实惠(312+)
- 字体合适(464+)
- 三星好评(209+)
- 情节曲折(124+)
- 体验好(203+)
- 引人入胜(519+)
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