免费下载书籍地址：PDF下载地址
精美图片
企业规划与公司治理中市场总监的角色The Marketing Director's Role in Business Planning and Corporate Governance书籍详细信息
- ISBN：9780470515808
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2008-01
- 页数：296
- 价格：298.30
- 纸张：胶版纸
- 装帧：精装
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board’s decision-making process.
Michaluk outlines marketing’s key role in alerting the board to market conditions that merit adjustment of the corporate strategy, thus ensuring that strategy is based on sound intelligence and grounded in market reality. The book is illustrated with examples from a host of top companies, as well as interviews with their CEOs and CMOs.
书籍目录：
ACKNOWLEDGEMENTS
ACRONYMS USED IN THE TEXT
1 BOARD LEVEL IMPLICATIONS
The role of the board of directors
The marketing director as a leader
Types of director
The managing director
With great risk there has to be great rewards
Company minutes and resolutions
Summary
2 WHO DO WE SERVE AS DIRECTORS?
Surveying the organisation
Publics maps
Company stakeholders
Growth in consumerism
The big picture
Summary
3 THE TOOLS AND AIDS AVAILABLE TO THE MARKETING DIRECTOR
Time management
Assistants
The marketing director’s primary areas of responsibility
Information and its value
Knowledge security
Marketing intelligence
Summary
4 MARKETING ADVANTAGE FROM TOP DOWN AND BOTTOM UP
Leadership and leading by example
C4IRS
Communications and command
Control
Intelligence
Surveillance
Reconnaissance
McKinsey’s 7-S model
All together
The open mind
Breakthrough marketing
Summary
5 CORPORATE GOVERNANCE AND RISK ASSESSMENT
The FRC Code of Conduct
What’s it all worth?
Does anyone comply?
Risk
Summary
6 INNOVATION AND BUSINESS PLANNING RESEARCH
Chicken or egg?
Unique selling proposition
Incremental improvements
Traditional market research
Validity and reliability
Access to information
Summary
7 BUSINESS PLANNING PROCESS
Corporate vision mission and values
How long should you spend on business planning?
STORM
The board’s role
8 BENCHMARKING PERFORMANCE
The ABCD–WOW of benchmarking
Project planning
Summary
9 CORPORATE SYSTEMS TO AID MANAGEMENT AND CONTROL
On Demand
Relationship systems
Summary
10 BOARDROOM POLITICS: “ONLY THE PARANOID SURVIVE”
Boardroom threats
Knowledge is power
Standard protection mechanisms
Risk takers
Summary
11 THE STOCK MARKET
The role of finance
Shareholders
Profit and loss accounts and balance sheets
Gearing
Investor evaluation of your stock
Summary
12 FLOTATION AND BEYOND
To float or not to float?
Summary
13 SHAREHOLDER VALUE
Return on investment
The old military model of selection
Summary
14 COMPETENCE, INTEGRITY, HONOUR AND TRUST
The director’s role
APPENDIX 1
APPENDIX 2
GLOSSARY OF MARKETING TERMS
BIBLIOGRAPHY
INDEX
作者介绍：
暂无相关内容，正在全力查找中
出版社信息：
暂无出版社相关信息，正在全力查找中！
书籍摘录：
暂无相关书籍摘录，正在全力查找中！
在线阅读/听书/购买/PDF下载地址：
在线阅读地址：企业规划与公司治理中市场总监的角色The Marketing Director's Role in Business Planning and Corporate Governance在线阅读
在线听书地址：企业规划与公司治理中市场总监的角色The Marketing Director's Role in Business Planning and Corporate Governance在线收听
在线购买地址：企业规划与公司治理中市场总监的角色The Marketing Director's Role in Business Planning and Corporate Governance在线购买
原文赏析：
暂无原文赏析，正在全力查找中！
其它内容：
编辑推荐
作者简介：
Gerald Michaluk is the founder and CEO of Marketing Management Services International, one of the worlds leading strategic marketing consultancies and market research providers.
书籍介绍
在线阅读本书
Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board’s decision-making process. Michaluk outlines marketing’s key role in alerting the board to market conditions that merit adjustment of the corporate strategy, thus ensuring that strategy is based on sound intelligence and grounded in market reality. The book is illustrated with examples from a host of top companies, as well as interviews with their CEOs and CMOs.
书籍真实打分
故事情节：7分
人物塑造：7分
主题深度：5分
文字风格：4分
语言运用：6分
文笔流畅：6分
思想传递：7分
知识深度：3分
知识广度：8分
实用性：3分
章节划分：9分
结构布局：3分
新颖与独特：4分
情感共鸣：3分
引人入胜：8分
现实相关：9分
沉浸感：7分
事实准确性：6分
文化贡献：7分
网站评分
书籍多样性：8分
书籍信息完全性：7分
网站更新速度：6分
使用便利性：9分
书籍清晰度：3分
书籍格式兼容性：9分
是否包含广告：5分
加载速度：8分
安全性：4分
稳定性：7分
搜索功能：7分
下载便捷性：6分
下载点评
- 品质不错(323+)
- 强烈推荐(245+)
- 在线转格式(503+)
- 内容齐全(530+)
- 情节曲折(190+)
- 值得购买(140+)
- 内涵好书(99+)
- 好评多(231+)
- 快捷(459+)
- 下载速度快(188+)
- 藏书馆(512+)
下载评价
网友 敖***菡：是个好网站，很便捷
网友 索***宸：书的质量很好。资源多
网友 宓***莉：不仅速度快，而且内容无盗版痕迹。
网友 通***蕊：五颗星、五颗星，大赞还觉得不错！~~
网友 瞿***香：非常好就是加载有点儿慢。
网友 扈***洁：还不错啊，挺好
网友 康***溪：强烈推荐！！！
网友 利***巧：差评。这个是收费的
网友 辛***玮：页面不错 整体风格喜欢
网友 习***蓉：品相完美
网友 印***文：我很喜欢这种风格样式。
网友 后***之：强烈推荐！无论下载速度还是书籍内容都没话说 真的很良心！