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Greening Your Small Business: How to Improve Your Bottom Line, Grow Your Brand, Satisfy Your Customers and Save the Planet(ISBN=9780735204461)书籍详细信息
- ISBN：9780735204461
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2009-11
- 页数：256
- 价格：83.20
- 纸张：胶版纸
- 装帧：平装
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
The ultimate resource for small business owners who want to go
green without going broke.
Greening Your Small Business is the definitive resource for those
who want their small businesses to be cutting- edge, competitive,
profitable, and eco-conscious. Filled with stories from small
business owners of all stripes, Greening Your Small Business
addresses every aspect of going green, from basics such as
recycling, reducing waste, energy efficiency, and reducing the IT
footprint, to more in-depth concerns such as green marketing and
communications, green business travel, and green employee
benefits.
For companies too small to hire consultants to draft and
implement green policies and practices, this guide is designed for
easy use, featuring:
? Simple ways to make the workplace greener
? Two plans of action for going green (divided into two
levels)
? Definitions for green terminology and jargon
书籍目录：
ONE DEVELOPING YOUR GREEN PLAN
1 WHAT DOES GOING GREEN MEAN?
2 GETTING STARTED
3 GREEN OPPORTUNITIES
4 THINKING GREEN
5 DEVELOPING YOUR PLAN
6 COMMUNICATE. COMMUNICATE. COMMUNICATE.
TWO ASSESSING YOUR GREEN OPTIONS
7 REDUCING WASTE AND RECYCLING
8 ENERGY MANAGEMENT
9 WATER CONSERVATION
10 GREEN OFFICE SUPPLIES
11 GREEN HUMAN RESOURCES
12 GREEN TRANSPORTATION AND SHIPPING
……
Index
作者介绍：
Jennifer Kaplan founded Greenhance, LLC, a
business consultancy dedicated to providing marketing and
communications strategies to small businesses going green.
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书籍介绍
The ultimate resource for small business owners who want to go green without going broke.
Greening Your Small Business is the definitive resource for those who want their small businesses to be cutting- edge, competitive, profitable, and eco-conscious. Filled with stories from small business owners of all stripes, Greening Your Small Business addresses every aspect of going green, from basics such as recycling, reducing waste, energy efficiency, and reducing the IT footprint, to more in-depth concerns such as green marketing and communications, green business travel, and green employee benefits.
For companies too small to hire consultants to draft and implement green policies and practices, this guide is designed for easy use, featuring:
• Simple ways to make the workplace greener
• Two plans of action for going green (divided into two levels)
• Definitions for green terminology and jargon
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