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Purple Cow 紫牛书籍详细信息
- ISBN：9780141016405
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2005-01
- 页数：160
- 价格：77.40
- 纸张：胶版纸
- 装帧：平装
- 开本：32开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?
Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow.
Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.
书籍目录：
NOT ENOUGH Ps
THE NEWP
BOLDFACED WORDS AND GUTSY ASSERTIONS
BEFORE, DURING, AND AFTER
THE GREATEST THING SINCE SLICED BREAD
DID YOU NOTICE THE REVOLUTION?
WHY YOU NEED THE PURPLE COW
THE DEATH OF THETV-INDUSTRIAL COMPLEX
BEFORE AND AFTER
CONSIDER THE BEETLE
WHAT WORKS?
WHY THE WALL STREETJOURNAL ANNOYS
ME SO MUCH
AWARENESS IS NOT THE POINT
THE WILL AND THE WAY
CASE STUDY: GOING UP?
CASE STUDY: WHAT SHOULD TIDE DO?
GETTING IN
IDEAs THAT SPREAD, WIN
THE BIG MISUNDERSTANDING
WHO'S LISTENING?
……
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原文赏析：
现在的人太忙了，大部分人可能忽略你，不管你做多少广告。用户本身也吹毛求疵，因此，千万不要认为自己做的是一个人人都需要的产品就万事大吉了
企业越来越能了解什么能了解消费者的需求，甚至可以更好地满足这种需求，但同时消费者心目中的标准也越来越高。有一天消费者会告诉你，你能够想到的每一样东西我现在都有了。这绝不是开玩笑
其它内容：
书籍介绍
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?
Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow.
Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.
In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
书籍真实打分
故事情节：7分
人物塑造：7分
主题深度：8分
文字风格：5分
语言运用：8分
文笔流畅：9分
思想传递：7分
知识深度：6分
知识广度：6分
实用性：4分
章节划分：4分
结构布局：9分
新颖与独特：4分
情感共鸣：6分
引人入胜：8分
现实相关：7分
沉浸感：5分
事实准确性：9分
文化贡献：6分
网站评分
书籍多样性：5分
书籍信息完全性：8分
网站更新速度：8分
使用便利性：6分
书籍清晰度：3分
书籍格式兼容性：3分
是否包含广告：6分
加载速度：5分
安全性：9分
稳定性：4分
搜索功能：5分
下载便捷性：7分
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网友 孙***美：加油！支持一下！不错，好用。大家可以去试一下哦
网友 步***青：。。。。。好
网友 瞿***香：非常好就是加载有点儿慢。
网友 温***欣：可以可以可以
网友 石***烟：还可以吧，毕竟也是要成本的，付费应该的，更何况下载速度还挺快的
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网友 汪***豪：太棒了，我想要azw3的都有呀！！！
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