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The Art Of Retail Buying:An Introduction To Best Practices From The Industry 9780470823224书籍详细信息
- ISBN：9780470823224
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2008-11
- 页数：405
- 价格：375.30
- 纸张：铜版纸
- 装帧：软精装
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Buying for retail is a demanding and challenging job that
requires a creative flair, a strong awareness of fashion trends,
life trends as well as good interpersonal and team working skills.
Buyers and merchandisers have to ensure that the right merchandise
is being sent to the right stores, at the right time, in the right
quantities. This takes a blend of forward planning and rapid
response to consumer demands. In combination with the other areas
of the business, success comes from maximizing profit, which is
achieved through anticipating customer needs and responding rapidly
to immediate issues. It involves complex data analysis, liaison
with the stores operation teams and balancing store stock
levels.
To succeed as a professional buyer, you will need strong
analytical and numerical skills, an interest and understanding of
consumer demands and strong commercial awareness. You also need to
have an ability to understand and prioritize issues quickly and
efficiently. Progression into the Merchandising function also
involves the ability to manage change. The better equipped you are
in your buying function the better you will be able to adapt to
these changes. The best change of all is to graduate from a good
buyer to an outstanding one!
To handle the complexity of data and to enable you to contribute
effectively in the critical role of a buyer, you need the right
skill-sets and a right mind-set. Both of which can be learned in
The Art of Retail Buying.
This easy to read guide is written in a concise & pictorial
style with colorful images that enables you to follow step-by-step
each function of a buyer. The Art of Retail Buying will inspire
you, motivate you and encourage you towards merchandising
excellence!
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作者介绍：
Marie–Louise Jacobsen has more than 28 years of international
marketing experience in retailing and merchandising. Part of her
career in the retail industry was spent in Asia where she was the
General Manager of Merchandising for Robinsons & Co. Singapore
for 16 years. Prior to that Marie–Louise worked in Denmark as an
International Marketing Manager for Royal Copenhagen Retail, and as
Vice–Director with AC Illums A/S in Copenhagen.
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书籍介绍
Buying for retail is a demanding and challenging job that requires a creative flair, a strong awareness of fashion trends, life trends as well as good interpersonal and team working skills. Buyers and merchandisers have to ensure that the right merchandise is being sent to the right stores, at the right time, in the right quantities. This takes a blend of forward planning and rapid response to consumer demands. In combination with the other areas of the business, success comes from maximizing profit, which is achieved through anticipating customer needs and responding rapidly to immediate issues. It involves complex data analysis, liaison with the stores operation teams and balancing store stock levels. To succeed as a professional buyer, you will need strong analytical and numerical skills, an interest and understanding of consumer demands and strong commercial awareness. You also need to have an ability to understand and prioritize issues quickly and efficiently. Progression into the Merchandising function also involves the ability to manage change. The better equipped you are in your buying function the better you will be able to adapt to these changes. The best change of all is to graduate from a good buyer to an outstanding one To handle the complexity of data and to enable you to contribute effectively in the critical role of a buyer, you need the right skill-sets and a right mind-set. Both of which can be learned in "The Art of Retail Buying." This easy to read guide is written in a concise and pictorial style with colorful images that enables you to follow step-by-step each function of a buyer. "The Art of Retail Buying" will inspire you, motivate you and encourage you towards merchandising excellence
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情感共鸣：6分
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