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智力资本最佳实践EINSTEIN IN THE BOARDROOM: MOVING BEYOND INTELLECTUAL CAPITAL TO I-STUFF书籍详细信息
- ISBN：9780471703327
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2006-12
- 页数：240
- 价格：278.00
- 纸张：胶版纸
- 装帧：精装
- 开本：暂无开本
- 语言：未知
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- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
How do you put a dollar value on the intangible? In today's knowledge-based economy, intangible capital, humancapital, intellectual assets, and intellectual property are critically important to the bottom line. However, traditional management, accounting, and budgeting processes are ill-equipped to set values on ideas, skills, and people. These managers must begin to think and act like Einstein by creating, and ultimately extracting, value from innovation.
A follow-up to the innovative and bestselling Edison in the Boardroom, which focuses primarily on intellectual property, Einstein in the Boardroom takes this groundbreaking concept one step further by focusing on the commercialization of "non-IP" intangibles. Working through the Value Continuumframework, Einstein in the Boardroom sheds new light on the evolving discipline of intangibles management by featuring dozens of case studies that illustrate how today's leading companies—including The Boeing Company, Eli Lilly and Company, Hewlett-Packard Company, The Procter & Gamble Company, Thomson, Visa International, and many others—are successfully implementing the strategy of extracting value from knowledge and know-how, first introduced by Edison, within their own companies, and how they are now taking it to the next level.
Encapsulating multidisciplinary ideas and best practices about intangibles developed by practitioners in the legal, knowledge, financial, R&D, human resources, measurement and reporting, economics, social, and environmental communities, Einstein in the Boardroom presents concrete methods, processes, and frameworks to help any firm manage and profit from its intangible assets.
书籍目录：
Acknowledgments
Authors' Foreword
1 INTRODUCTION: THE EINSTEIN LEGACY
Intangibles in the Einstein Context
What Are Intangibles?
How Intangibles Differ from Tangibles
Perspectives on Intangibles
The Impact of Intangibles on Organizations
Some Outcomes of the Rising Importance of Intangibles
Why Manage the Organization's Intangibles?
Einstein in the Boardroom
2 THE EINSTEIN VALUE CONTINUUM
The Difference between I-Stuff and IP
I-Stuff Management Thought Leaders
I-Stuff Management Activities
The Einstein Value Continuum
3 BUILDING THE PORTFOLIO OF I-STUFF
What Building Path Companies Are Trying to Accomplish
Best Practices for the Building Path
Conclusions: Beyond Building
4 LEVERAGING THE PORTFOLIO OF l-STUFF
What Companies on the Leveraging Path Are Trying to Accomplish
How Companies Leverage Their I-Stuff
Best Practices for the Leveraging Path
Developing a brand management capability
Developing a corporate brand
Extracting value from the brand
Conclusion: Beyond Leveraging
5 Integrating the Portfolio of I-Stuff
What Integrating Stripe Companies Are Trying to Accomplish
I-Stuff Strategies
Managing across Organizational Boundaries
Measuring the Value of Intangibles
Best Practices for the Integrating Stripe
Conclusion: Beyond Integrating
6 Sustaining the Corporation through I-Stuff
What Is Sustainability?
The Characteristics of Sustainable Corporations
Why Are Stakeholders Important?
Sustainability and I-stuff Reporting
What Sustaining Stripe Companies Are Trying to Accomplish
Best Practices for the “Sustaining” Stripe
Conclusion: Beyond Sustainability
7 Proctor & Gamble Progressing Beyond IP
Changing a Corporate Culture
The Promise of Intellectual Assets
Moving the Technology Forward
“Connect and Develop”
Mining Know How
Reliability Engineering
The Value of Employees
Appendix
A: How Countries and Regions are Helping Their Companies Create Value from Intellectual Capital
Introduction
Consequences of the Knowledge-Based Economy
The Role for Regions and Countries
Snapshots of Some Countries that Have Invested in ICM
Future Roles for Governments
Appendix B: The I-Stuff Value Matrix
Defensive Value
Offensive Value
Revenue-Generating Value
Cost-Avoidance Value
Strategic Positioning Value
Appendix C: Updating the Concept of Complementary Business Assets
A Decade of Working with CBAs
Ideas Alone Are Not Enough
Conclusions
Appendix D: Updating the Concept of a Business Model
Introduction
The Academic Literature
The Business Literature
The ICM Gathering View
Business Models—A Working Definition
A Business Model Engine
Creating a Business Model
Business Model Implications for I-Stuff
Appendix E: New Concepts in Measuring Value
The Inherent Limitations of Traditional Accounting Measurement
Innovations in Value and Performance Measurement
Measurement Concepts
Measurement Criteria
Appendix F: Creating an I-Stuff Strategy
Step One: Create A Statement of Mission
Step Two: What Is A Strategic Vision?
Step Three: Outline the Corporate Business Strategy
Step Four: Identify the kinds of value the Organization’s I-stuff can Provide
Step Five: Outline, discuss, and finalize the Organization’s I-stuff Strategy
Index
作者介绍：
SUZANNE S. HARRISON is a cofounder of ICMG, LLC, and facilitator of the ICM Gathering and the IP Forum. She is the coauthor of the bestselling Edison in the Boardroom, as well a contributor to The LESI Guide to Licensing Best Practices, Technology Licensi
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书籍介绍
Capitalize on Your Company's Intangible Assets...
*"Einstein in the Boardroom makes a great sequel to Edison in the Boardroom. Those readers who found the examples and war stories of Edison to be useful in their own IP-management activities will find the same qualities in Einstein. This resource will help anyone in the intangibles management community who seeks to go beyond intellectual property and understand and capitalize on the full range of a firm's intellectual capital."--Julie Davis, coauthor, Edison in the Boardroom "Harrison and Sullivan continue to elevate understanding of the value of intellectual assets and, more importantly, provide a 'clinic' on the practical steps necessary to turn theory into bottom-line results."--Jeff Weedman, Vice President, External Business Development The Procter & Gamble Company "Einstein in the Boardroom is a valuable guide for business managers considering how to leverage intangible assets for profit."--Joe Beyers, Vice President, Intellectual Property Licensing, Hewlett-Packard Company "Going deeper into value creation for companies, Einstein in the Boardroom describes new ways to extract value from 'I-stuff' on knowledge, a tremendous asset that is too rarely exploited and could be leveraged by all readers of this great book."--Beatrix de Russe, Executive Vice President, Licensing and Intellectual Property, Thomson "Einstein in the Boardroom is a must-read for CEOs, CFOs, and board chairs facing the financial governance issues of share price, wealth creation, and value realization. When today's financial management systems may only deal with 20 percent of the value of the firm, Harrison and Sullivan offer a look at what a company can do to successfully create and extract value from the 'other' 80 percent, and they show you how other companies have done it!"--Bill Swirsky, Vice President, Knowledge Development The Canadian Institute of Chartered Accountants "Identifying, managing, and leveraging knowledge and intangible assets has enabled Cargill to differentiate itself from its competitors and increase its profitability. Harrison and Sullivan provide a clear perspective on how intangible assets fit within the corporate landscape and how to manage them to increase value for the organization."--Harry J. Gwinnell, Vice President and Chief IP Counsel, Cargill
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