免费下载书籍地址：PDF下载地址
精美图片
ONE TO ONE MANAGER, THE(ISBN=9780385502290) 英文原版书籍详细信息
- ISBN：9780385502290
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2002-01
- 页数：288
- 价格：48.30
- 纸张：胶版纸
- 装帧：平装
- 开本：32开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
In The One to One Manager, visionary authors Don Peppers and
Martha Rogers, Ph.D., go behind the scenes to report on the
challenges and solutions discovered by managers leading 1 to 1
efforts at organizations such as Xerox, General Electric, Oracle,
First Union, Hewlett-Packard, USAA, Levi Strauss, and British
Airways. Filled with in-depth interviews with executives on the
front lines of the 1 to 1 revolution, and based on more than two
dozen case histories from companies around the world, The One to
One Manager examines the actual day-to-day issues involved in
setting and running 1 to 1 initiatives.
The One to One Manager introduces readers to the groundbreakers,
the pathfinders, and the explorers of a vast and rapidly expanding
new universe of customer-focused business strategies. Among the
fascinating pioneers profiled in this book, you will meet:
-General Robert McDermott, the visionary leader who transformed
USAA from an insurance firm mired in paperwork into an IT-savvy
financial institution dedicated to meeting customer needs at warp
speed
-Richard Vague, the CEO of First USA, champion of the "trusted
agent" model for building lifelong customer relationships
-Nina Smith, a Xerox marketing executive blazing a trail through
a forest of competing sales and distribution channels
-Royal Bank of Canada's Anne Lockie, who melds her knowledge of
technology with a keen awareness of human nature to create 1 to 1
relationships with millions of customers
-Bruce Varner, a Texas fire chief who trains his fire fighters to
treat local citizens as valued customers
These early adopters, scouts, and risk takers offer managers and
executives invaluable lessons in their efforts to map a new
business universe in which organizations and enterprises organize
around customer needs. It is a universe in which companies compete
at extreme velocity, racing to devise strategies that will lock in
customer loyalty, raise profits, and avoid the trap of
commoditization. A virtual roadmap to the business world of the
future, The One to One Manager is the book executives and managers
the world over have been waiting for.
书籍目录：
暂无相关目录，正在全力查找中！
作者介绍：
DON PEPPERS, formerly the CEO of a top-twenty
direct marketing agency, is a partner at the management and
consulting firm Marketing 1 to1Peppers and Rogers. MARTHA
ROGERS, Ph.D., also a partner at Marketing 1 to 1, is a
professor at the Fuqua School of Business at Duke, and a member of
the Dean’s Advisory Council at Indiana University. They are the
coauthors of the business classics Enterprise One to One and
The One to One Future
出版社信息：
暂无出版社相关信息，正在全力查找中！
书籍摘录：
暂无相关书籍摘录，正在全力查找中！
在线阅读/听书/购买/PDF下载地址：
在线阅读地址：ONE TO ONE MANAGER, THE(ISBN=9780385502290) 英文原版在线阅读
在线听书地址：ONE TO ONE MANAGER, THE(ISBN=9780385502290) 英文原版在线收听
在线购买地址：ONE TO ONE MANAGER, THE(ISBN=9780385502290) 英文原版在线购买
原文赏析：
暂无原文赏析，正在全力查找中！
其它内容：
媒体评论
Critical Acclaim for Don Peppers and Martha Rogers:
Enterprise One to One:
"Five stars!"
--The Wall Street Journal
"First to map the uncharted new world of interactive business.
Use it to unlock the immense potential value of your
customers."
--Scott Cook, Chairman of the Board, Intuit
"Exceptional. We're basing our strategic planning on these
principles."
--Larry Rosenberger, President and CEO, Fair, Isaac
"Look no further...a practical business model for operating in an
online interactive world."
--Martin Nisenholtz, President, New York Times Electronic Media
Company
"Destined to become the business field guide for the twenty-first
century."
--Jim Kouzes, Chairman and CEO, TPG (Tom Peters Group) Learning
Systems, and coauthor of The Leadership Challenge
The One to One Future:
"Book of the year."
--Tom Peters
"Peters was wrong. This is not the book of the year. It's not
even the book of the decade. It's one of the two or three most
important business books ever written."
--George Gendron, Inc. magazine
"Unusual insight into how marketers can serve each other and
every consumer."
--Regis McKenna, author, consultant, Regis McKenna, Inc.
"A unique perspective on the fundamental structural changes that
technology is already bringing to the real world of business
competition."
--Esther Dyson, author, President, EDventure Holdings
书籍介绍
In The One to One Manager , visionary authors Don Peppers and Martha Rogers, Ph.D., go behind the scenes to report on the challenges and solutions discovered by managers leading 1 to 1 efforts at organizations such as Xerox, General Electric, Oracle, First Union, Hewlett-Packard, USAA, Levi Strauss, and British Airways. Filled with in-depth interviews with executives on the front lines of the 1 to 1 revolution, and based on more than two dozen case histories from companies around the world, The One to One Manager examines the actual day-to-day issues involved in setting and running 1 to 1 initiatives.
The One to One Manager introduces readers to the groundbreakers, the pathfinders, and the explorers of a vast and rapidly expanding new universe of customer-focused business strategies. Among the fascinating pioneers profiled in this book, you will meet:
- General Robert McDermott , the visionary leader who transformed USAA from an insurance firm mired in paperwork into an IT-savvy financial institution dedicated to meeting customer needs at warp speed
- Richard Vague , the CEO of First USA, champion of the "trusted agent" model for building lifelong customer relationships
- Nina Smith , a Xerox marketing executive blazing a trail through a forest of competing sales and distribution channels
-Royal Bank of Canada's Anne Lockie , who melds her knowledge of technology with a keen awareness of human nature to create 1 to 1 relationships with millions of customers
- Bruce Varne r, a Texas fire chief who trains his fire fighters to treat local citizens as valued customers
These early adopters, scouts, and risk takers offer managers and executives invaluable lessons in their efforts to map a new business universe in which organizations and enterprises organize around customer needs. It is a universe in which companies compete at extreme velocity, racing to devise strategies that will lock in customer loyalty, raise profits, and avoid the trap of commoditization. A virtual roadmap to the business world of the future, The One to One Manager is the book executives and managers the world over have been waiting for.
书籍真实打分
故事情节：8分
人物塑造：5分
主题深度：6分
文字风格：8分
语言运用：6分
文笔流畅：9分
思想传递：7分
知识深度：3分
知识广度：5分
实用性：4分
章节划分：3分
结构布局：7分
新颖与独特：5分
情感共鸣：4分
引人入胜：9分
现实相关：7分
沉浸感：5分
事实准确性：7分
文化贡献：8分
网站评分
书籍多样性：9分
书籍信息完全性：6分
网站更新速度：6分
使用便利性：3分
书籍清晰度：8分
书籍格式兼容性：6分
是否包含广告：6分
加载速度：5分
安全性：7分
稳定性：3分
搜索功能：4分
下载便捷性：7分
下载点评
- 好评(292+)
- 内容完整(160+)
- 差评(657+)
- 还行吧(236+)
- 章节完整(389+)
- 无漏页(441+)
- 无广告(192+)
- 藏书馆(491+)
下载评价
网友 沈***松：挺好的，不错
网友 马***偲：好 很好 非常好 无比的好 史上最好的
网友 谢***灵：推荐，啥格式都有
网友 蓬***之：好棒good
网友 师***怡：说的好不如用的好，真心很好。越来越完美
网友 师***怀：好是好，要是能免费下就好了
网友 居***南：请问，能在线转换格式吗？
网友 印***文：我很喜欢这种风格样式。
网友 习***蓉：品相完美
网友 汪***豪：太棒了，我想要azw3的都有呀！！！
网友 家***丝：好6666666
网友 堵***格：OK，还可以
网友 詹***萍：好评的，这是自己一直选择的下载书的网站
网友 国***芳：五星好评
网友 饶***丽：下载方式特简单，一直点就好了。