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产品推荐24策略 Persuasive Proposals & Presentations书籍详细信息
- ISBN：9780071450898
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2004-11
- 页数：48
- 价格：78.40
- 纸张：胶版纸
- 装帧：平装
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Persuasive Proposals and Presentations shows readers how to develop a winning strategy and how to be clear, organized, and persuasive. It lays out common mistakes in strategy and offers effective advice.
书籍目录：
Introduction
Part 1: Develop a winning strategy
Get agreement up front
Involve the experts
Read between the lines
Write for your audience
Focus on a theme
Use their questions to frame your benefits
Detail your qualifications
Draw on industry experience
Substantiate bold claims
Use endorsements to make your case
Show them how they benefit
Stand out as uniquely qualified
Pull the best from old winners '
Part 2: Be clear, concise, and organized
Organize material exactly as they do
Use plenty of heads and subheads
Address all subquestions individually
Answer it each time it comes up
Put it in the appendix
Sound like a well-informed friend
Stick to the point
Get rid of jargon
Use lots of white space and wide margins
Insist on perfect grammar, spelling, and punctuation
Go to extraordinary lengths to follow instructions
作者介绍：
Heather Pierce is a veteran business communications writer who has created hundreds of winning proposals and presentations for Fortune 100 corporations and has written for industry magazines, newsletters, and online publications.
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编辑推荐
Persuasive writing wins business and builds careers. Persuasive Proposals and Presentations details twenty-four frontline techniques that today's best business writers use to answer questions, eliminate uncertainties, and move readers toward a successful close. Whether you're presenting to a client for the first time, responding to a formal Request for Proposal (RFP), or submitting an informal proposal on your own, this hands-on guidebook will dramatically improve your persuasiveness by showing you how to:
Tell readers what they want to hear * Focus on a theme * Detail unique qualifications * Stick to the point * Use endorsements effectively * Write for your audience * Create organized appendices * Enhance readability.
You don't have to be a great writer to create a winning proposal; you just need to know how it's done. Persuasive Proposals and Presentations will provide you with professional tips and techniques for writing proposals that prove to your readers that you are organized, interested, easy to work with, and, above all, the best choice.
书籍介绍
This book speaks directly to sales and marketing professionals and managers, showing them how to write proposals and presentations that sell It takes a short, no-nonsense approach, and delivers the lessons that make the difference between being the winner and being an "also-ran." Will be augmented by an MHPE web site that offers additional supporting materials.
书籍真实打分
故事情节：3分
人物塑造：3分
主题深度：3分
文字风格：8分
语言运用：4分
文笔流畅：8分
思想传递：8分
知识深度：8分
知识广度：3分
实用性：7分
章节划分：3分
结构布局：3分
新颖与独特：7分
情感共鸣：3分
引人入胜：7分
现实相关：9分
沉浸感：9分
事实准确性：4分
文化贡献：8分
网站评分
书籍多样性：3分
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