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BREAKTHROUGH THINKING 突破思维书籍详细信息
- ISBN：9781905814138
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2007-09
- 页数：144
- 价格：167.20
- 纸张：铜版纸
- 装帧：平装
- 开本：24开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Nick Souter has spent his life in the creative business. He trained as a graphic designer and photographer before joining J. Walter Thompson as an art director, and then Leo Burnett as Creative Director of their London office. In 2005 he joined 6 Degrees Communications, where he promotes creativity in all walks of business life. Breakthrough Thinking is a software manual for your mind. Itâs designed to âupgradeâ your current system for conceiving ideas. In other words, it teaches you how to think more creatively. No-one has ever discovered or invented a creative process. Itâs a conundrum. If there were a process, it wouldnât be creative because it would always lead to the predictable. Nevertheless, there are processes that can lead to a greater chance of reaching inspiration. We donât have to sit and idly wait for our muse, or chew our fingernails in anxiety. There are mental paths that can take us closer to that sudden flash of insight that comes when we see the problem from a fresh perspective. Breakthrough Thinking is based on recent advances in our understanding of cognitive processes, yet it presents the material in a way that is fun, practical and easy to understand. Itâs also highly interactive â with lessons, tests, puzzles and visual riddles that demonstrate the techniques it can help you develop. In addition, thereâs an Breakthrough Thinking CD-ROM that contains 4 creative thinking tools.
书籍目录：
How to use this book
Accelerated evolution
Rediscovering your creativity
The Box: What is it, and how do we get out of it?
Creative Process!What Creative Process?
What's the problem?The real problem?
The Ideascape:How to explore your mind
The Creative Compass
Cerebral Software:The Ideascape Toolkit
Creativity at work: How to build an Ideas Culture
Conclusion
Index & Bibliography
作者介绍：
Nick Souter has spent his life in the creative business. He trained as a graphic designer and photographer before joining J Walter Thompson as an art director, and then Leo Burnett as Creative Director of their London office. In 2005 he joined 6 Degrees C
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书籍介绍
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Nick Souter has spent his life in the creative business. He trained as a graphic designer and photographer before joining J. Walter Thompson as an art director, and then Leo Burnett as Creative Director of their London office. In 2005 he joined 6 Degrees Communications, where he promotes creativity in all walks of business life. Breakthrough Thinking is a software manual for your mind. Itâs designed to âupgradeâ your current system for conceiving ideas. In other words, it teaches you how to think more creatively. No-one has ever discovered or invented a creative process. Itâs a conundrum. If there were a process, it wouldnât be creative because it would always lead to the predictable. Nevertheless, there are processes that can lead to a greater chance of reaching inspiration. We donât have to sit and idly wait for our muse, or chew our fingernails in anxiety. There are mental paths that can take us closer to that sudden flash of insight that comes when we see the problem from a fresh perspective. Breakthrough Thinking is based on recent advances in our understanding of cognitive processes, yet it presents the material in a way that is fun, practical and easy to understand. Itâs also highly interactive â with lessons, tests, puzzles and visual riddles that demonstrate the techniques it can help you develop. In addition, thereâs an Breakthrough Thinking CD-ROM that contains 4 creative thinking tools.
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