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HUMANKIND(ISBN=9781576875490) 英文原版书籍详细信息
- ISBN：9781576875490
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2010-10
- 页数：240
- 价格：91.40
- 纸张：胶版纸
- 装帧：精装
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
In 2009 for “Earth Hour,” Leo Burnett moved over a billion
people to action—that’s slightly more than one out of every seven
people on the planet, the largest mass participation event
ever.
For the first time in Leo Burnett’s history, the company
responsible for building some of the most beloved and popular
brands in the world has decided to share its approach to creativity
and brand building, revealing how to create brands that truly
matter to people.
HumanKind is a book about people, purpose, and changing behavior,
and is a firsthand look at marketing that serves true human needs
and not the other way around.
HumanKind provides entree to the moment of germination within the
inner sanctum of one of the advertising industry’s most creative
shops through interviews, conversations, tran*s, and
images.
HumanKind is fully illustrated and includes a step-by-step
demonstration of how Leo Burnett is applying its unique approach to
forever redefine the very nature of communications itself.
Ultimately, it’s people—not advertising agencies—who create great
“people’s brands.” Brands like McDonald’s, Coke, Nintendo, Fiat,
Kellogg’s, and Blackberry. Leo Burnett has always chosen to put
people first, and to apply a people-centric approach to brand
building it today calls HumanKind.
Welcome, to a HumanKind communications company. And welcome to
the story that explains it all.
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作者介绍：
Tom Bernardin is the chairman and CEO of Leo Burnett
Worldwide. During his 30 plus years in the industry, he has worked
in several countries directing the development of brands including
Verizon Wireless, Bank of America, and Jeep, among others.
Throughout his career, he has focused relentlessly on strong
creative teams and the value of powerful ideas. This spirit
continues to inspire his teams working with world-class clients
such as General Motors, P&G, Kellogg, Samsung, and McDonald’s.
Bernardin is a board member of the Ad Council, the Lake Forest
Hospital, and the Field Museum, and is a National Trustee for The
Foundation Fighting Blindness.
Mark Tutssel is the creative leader of Leo Burnett Worldwide and
oversees the work of 96 global offices. Under his direction, in
2009, Leo Burnett Worldwide was the third most awarded network at
the Cannes International Advertising Festival as well as the
Network of the Year at the Art Directors Club of New York and the
Golden Drum Awards. Prior to becoming Worldwide Chief Creative
Officer, Mark was Executive Creative Director of Leo Burnett
London. He has twice been inducted into the Clio Hall of Fame and
is member of the Royal Society of Arts.
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原文赏析：
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其它内容：
书籍介绍
In 2009 for “Earth Hour,” Leo Burnett moved over a billion people to action—that’s slightly more than one out of every seven people on the planet, the largest mass participation event ever.
For the first time in Leo Burnett’s history, the company responsible for building some of the most beloved and popular brands in the world has decided to share its approach to creativity and brand building, revealing how to create brands that truly matter to people.
HumanKind is a book about people, purpose, and changing behavior, and is a firsthand look at marketing that serves true human needs and not the other way around.
HumanKind provides entree to the moment of germination within the inner sanctum of one of the advertising industry’s most creative shops through interviews, conversations, transcripts, and images.
HumanKind is fully illustrated and includes a step-by-step demonstration of how Leo Burnett is applying its unique approach to forever redefine the very nature of communications itself.
Ultimately, it’s people—not advertising agencies—who create great “people’s brands.” Brands like McDonald’s, Coke, Nintendo, Fiat, Kellogg’s, and Blackberry. Leo Burnett has always chosen to put people first, and to apply a people-centric approach to brand building it today calls HumanKind.
Welcome, to a HumanKind communications company. And welcome to the story that explains it all.
书籍真实打分
故事情节：7分
人物塑造：6分
主题深度：8分
文字风格：3分
语言运用：7分
文笔流畅：7分
思想传递：9分
知识深度：4分
知识广度：4分
实用性：9分
章节划分：6分
结构布局：8分
新颖与独特：3分
情感共鸣：5分
引人入胜：4分
现实相关：7分
沉浸感：9分
事实准确性：3分
文化贡献：9分
网站评分
书籍多样性：3分
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网站更新速度：3分
使用便利性：8分
书籍清晰度：8分
书籍格式兼容性：9分
是否包含广告：4分
加载速度：5分
安全性：7分
稳定性：8分
搜索功能：9分
下载便捷性：9分
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