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Doing Business in China: Sun Tzu's "The Art of War" as a Means of Understanding How the Chinese Do Business (ISBN 9780804835312)书籍详细信息
- ISBN：9780804835312
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2004-05
- 页数：160
- 价格：202.40
- 纸张：胶版纸
- 装帧：平装
- 开本：32开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
"Strike hard, retreat, seize a position, reject compromise, and
strike again."
These are common
negotiating tactics in a country with a long history of strategic
philosophy. Drawing from the lessons of China's ancient military
classic, Sun Tzu's The Art of War, Laurence J. Brahm applies
these strategies to the foibles and successes of foreign and
Chinese negotiators in China struggling to bridge cultural gaps in
the process of closing deals. This revealing and humorous book
offers a collection of real-life "war stories" and untold truths
about hard knocks at the negotiating table. It is essential reading
for business executives planning their business strategies for
entering the Chinese market, and for mastering the art of
negotiating.
书籍目录：
Foreword
Preface
Introduction: A Day in the Life of a Negotiator
PART 1 Sun Tzu's Art of Negotiating
Getting Started
The Strategical Attack
Opening Negotiations
Solving Disputes
The Final Stages
PART II Preparations for Negotiations
Finding a Consultant
Bringing along Your Lawyer
Losing Your Accountant
Enter the CEO
PART III Sun Tzu's Art of War
Chapter 1: Strategic Assessments
Chapter 2: Waging War
Chapter 3: Attack by Stratagem
Chapter 4: Disposition of Military Strength
Chapter 5: Use of Energy
Chapter 6: Weaknesses and Strengths
Chapter 7: Manoeuvring
Chapter 8: Variation of Tactics
Chapter 9: On the March
Chapter 10: Terrain
Chapter 11: The Nine Varieties of Ground
Chapter 12: Attack by Fire
Chapter 13: Use of Spies
Appendices
Appendix I: Brief History of Sun Tzu's Art of War
Appendix ll: Sun Tzu's Most Famous Lesson
Glossary
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在线阅读本书
"Strike hard, retreat, seize a position, reject compromise, and strike again."
These are common negotiating tactics in a country with a long history of strategic philosophy. Drawing from the lessons of China's ancient military classic, Sun Tzu's The Art of War , Laurence J. Brahm applies these strategies to the foibles and successes of foreign and Chinese negotiators in China struggling to bridge cultural gaps in the process of closing deals. This revealing and humorous book offers a collection of real-life "war stories" and untold truths about hard knocks at the negotiating table. It is essential reading for business executives planning their business strategies for entering the Chinese market, and for mastering the art of negotiating.
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