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Million Dollar Website: Simple Steps to Help You Compete with the Big Boys - Even on a Small Business Budget (ISBN=9780735204416)书籍详细信息
- ISBN：9780735204416
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2009-05
- 页数：271
- 价格：82.50
- 纸张：胶版纸
- 装帧：平装
- 开本：32开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Award-winning website consultant Lori Culwell demonstrates how
to create a website that will increase sales and generate repeat
customers on a small business budget. Not just another "graphic
design for the web" book, Culwell offers invaluable insider advice
on what it takes to build a high-profile website, including dozens
of guidelines to avoid the pitfalls of bad usability, with
invaluable tips on:
? Enhancing brand awareness
? Creating graphic designs that keep customers engaged and not
confused
? Writing web-savvy content
? Capitalizing on user feedback
? Making the most of search engine optimization
? Using blogs and social networking sites to increase traffic and
get the word out
书籍目录：
Introduction
How to Make Your Website Compete with the Big Boys
PART 1: The Big Picture
1 What Makes a Good Webs#e?
2 Define YourAudience
3 Make Your Keyword List
PART 2: Research and Discovery
4 Borrow from the Best
5 Find Your Stats
6 Gather Up Your Feedback and Do Some Tests
7 Triage
PART 3: (Re)Design and (Re)Development
8 Nail Your Site's Structure
……
作者介绍：
Lori Culwell has served as a content
strategist and usability specialist for US Web/CKS. She is a
consultant for Johnson & Johnson, where she helped create
discovernursing.com, the #1 nursing website in the nation and for
which she received the Big Apple Award for Excellence in Corporate
Communications. She was also a member of the team that was awarded
the Ron Brown Award for Corporate Leadership Award from the White
House.
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书籍介绍
The only guide for the small business owner to create a revenue-enhancing website that lets them compete with the "big boys."
Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another "graphic design for the web" book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the pitfalls of bad usability, with invaluable tips on:
• Enhancing brand awareness
• Creating graphic designs that keep customers engaged and not confused
• Writing web-savvy content
• Capitalizing on user feedback
• Making the most of search engine optimization
• Using blogs and social networking sites to increase traffic and get the word out
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知识深度：7分
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