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毒苹果：基业长青的秘诀 SEDUCED BY SUCCESS: HOW THE BEST COMPANI书籍详细信息
- ISBN：9780071481830
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2007-03
- 页数：288
- 价格：188.00
- 纸张：胶版纸
- 装帧：精装
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
In Seduced by Success, Robert J. Herbold, the former Chief Operating Officer of Microsoft, shows you how to avoid the nine traps of success-the “legacy practices” that almost felled such giants as General Motors, Kodak and Sony. Herbold, a 26-year-veteran of Procter & Gamble who lived through each trap, gives you proven tactics for preventing arrogance, bloat, and neglect while capitalizing on your accomplishments, sustaining your momentum, and retaining your position in the marketplace.
The nine traps every successful organization must avoid are
Neglect: Sticking with Yesterday's Business Model
Pride: Allowing Your Products to Become Outdated
Boredom: Clinging to Your Once-Successful Branding
Complexity: Ignoring Your Business Processes
Bloat: Rationalizing Your Loss of Speed and Agility
Mediocrity: Letting Your Star Employees Languish
Lethargy: Getting Lulled into a Culture of Comfort
Timidity: Not Confronting Turf Wars and Obstructionists
Confusion: Unwittingly Conducting Schizophrenic Communications
These mistakes cut your business legs off at the knees, destroying your ability to recognize and meet the need for change. Herbold shows you how to avoid these landmines by
Continually revitalizing your brands and products
Demanding new approaches to “proven” practices
Maintaining speed and agility through strong leadership
Making sure employees are empowered to achieve and not handicapped by bureaucracy
Using an exciting new product to overhaul your culture
For each success trap, Herbold provides illuminating examples of top companies that were seduced by their success-as well as others that managed to maintain and even broaden their achievements. Seduced by Success is the best way to ensure your company sustains its success for the long term.
书籍目录：
ACKNOWLEDGMENTS
THE I SSUESUCCESS IS A SERIOUS BUSINESS VULNERABILITY
1.A CLASSIC EXAMPLE: GENERAL MOTORS
2.WHY DOES THIS HAPPEN?
3.LEGACY THINKING AND BEHAVIORCAN BE AVOIDED: TOYOTA
4.BEWARE OF THE NINE SUCCESS-INDUCED TRAPS
PART Ⅰ TRAP#1 NEGLECT: STICKING WITHYESTERDAY'S BUSINESS MODEL
5.FACE REALITY, THEN AGGRESSIVELYTACKLE YOUR VULNERABILITIES
IBM, eBay, Agilent Technologies, Sony
6.REAPPLY WHAT WORKS
Fidelity Investments, Nucor, WaI-Mart, Toyota
PART Ⅱ TRAP#2 PRIDE: ALLOWINGYOUR PRODUCTS TO BECOME OUTDATED
7.UNIQUENESS: AN ABSOLUTE ESSENTIAL
Chrysler
8.MAKE WELL-ANALYZED BIG BETS
Verizon, Microsoft
9.CONTINUALLY REVITALIZE YOUR CORE PRODUCTSAND CAPITALIZE ON INFLECTIONPOINTS Texas Instruments, Toyota, EnCana
PART Ⅲ TRAP#3 BOREDOM:CLINGINGTO YOUR ONCE-SUCCESSFUL BRANDING AFTER IT BECOMES STALE AND DULL
1O.BE CLEAR AND CONCISE, BUT MOST OF ALLBE DISTINCTIVE
Procter & Gamble, McDonald's, Harley-Davidson
11.FOCUS RELENTLESSLY ON DETAILS AND EXECUTION
Starbucks
12.STAY RELEVANT
Coca-Cola, Procter & Gamble
PART Ⅳ TRAP#4 COMPLEXITY: IGNORING YOUR BUSINESS PROCESSES AS THEY BECOME CUMBERSOME AND COMPLICATED
13.DON'T WAIT FOR THE CRISIS
Schneider National, Bank One
14.DEMAND NEW APPROACHES TO "PROVEN" PROCESSES
Procter & Gamble, Samsung, Dell
PART Ⅴ TRAP#5 TRAP#5 BLOAT:RATIONALIZING YOUR LOSS OF SPEED AND AGILITY
PART Ⅵ TRAP#6 MEDIOCRITY:CONDONING POOR PERFORMANCE AND LETTING YOUR STAR EMPLOYEES LANGUISH
PART Ⅶ TRAP#7 LETHARGY:GETTING LULLED INTO A CULTURE OF COMFORT CASUALNESS,AND CONFIDENCE
PART Ⅷ TRAP#8 TIMIDITY:NOT CONFRONTING TURF WARS ,INFIGHTING,AND OBSTRUCTIONISTS
PART Ⅸ TRAP#9 CONFUSION :UMWITTINGLY PROVIDING SCHIZOPHRENIC COMMUNICATIONS
PART X THE KEY TO CONTINUAL SUCCESS:A QUESTIONING ATTITUDE
NOTES
INDEX
PART Ⅹ
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作者简介：Robert J. Herbold
Robert J. Herbold was hired by Bill Gates to be Chief Operating Officer of Microsoft Corporation. During his seven years as COO, from 1994 to 2001, Microsoft experienced a fourfold increase in revenue and a sevenfold increase in profits. Prior to Microsoft, Herbold spent 26 years at The Procter & Gamble Company, the last five years as Senior Vice President of Marketing. Herbold is now the Managing Director of Herbold Group, LLC. He is also a Senior Executive in Residence at INSEAD in Singapore, a member of President Bush's Council of Advisors on Science and Technology, and a director serving on several corporate boards.
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Don't let success put your company on the road to ruin In Seduced by Success , Robert J. Herbold, the former Chief Operating Officer of Microsoft, shows you how to avoid the nine traps of success-the “legacy practices” that almost felled such giants as General Motors, Kodak and Sony. Herbold, a 26-year-veteran of Procter & Gamble who lived through each trap, gives you proven tactics for preventing arrogance, bloat, and neglect while capitalizing on your accomplishments, sustaining your momentum, and retaining your position in the marketplace. The nine traps every successful organization must avoid are Neglect: Sticking with Yesterday's Business Model Pride: Allowing Your Products to Become Outdated Boredom: Clinging to Your Once-Successful Branding Complexity: Ignoring Your Business Processes Bloat: Rationalizing Your Loss of Speed and Agility Mediocrity: Letting Your Star Employees Languish Lethargy: Getting Lulled into a Culture of Comfort Timidity: Not Confronting Turf Wars and Obstructionists Confusion: Unwittingly Conducting Schizophrenic Communications These mistakes cut your business legs off at the knees, destroying your ability to recognize and meet the need for change. Herbold shows you how to avoid these landmines by Continually revitalizing your brands and products Demanding new approaches to “proven” practices Maintaining speed and agility through strong leadership Making sure employees are empowered to achieve and not handicapped by bureaucracy Using an exciting new product to overhaul your culture For each success trap, Herbold provides illuminating examples of top companies that were seduced by their success-as well as others that managed to maintain and even broaden their achievements. Seduced by Success is the best way to ensure your company sustains its success for the long term.
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