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DIFFERENT(ISBN=9780307460868)书籍详细信息
- ISBN：9780307460868
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2011-09
- 页数：暂无页数
- 价格：64.50
- 纸张：胶版纸
- 装帧：平装
- 开本：32开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Why trying to be the best … competing like crazy … makes you
mediocre
Every few years a book—through a combination of the author’s
unique voice, storytelling ability, wit, and insight—simply breaks
the mold. Bill Bryson’s A Walk in the Woods is one example. Richard
Feynman’s “Surely You’re Joking, Mr. Feynman!” is another.
Now comes Youngme Moon’s Different, a book for “people who don’t
read business books.” Actually, it’s more like a personal
conversation with a friend who has thought deeply about how the
world works … and who gets you to see that world in a completely
new light.
If there is one strain of conventional wisdom pervading every
company in every industry, it’s the absolute importance of
“competing like crazy.” Youngme Moon’s message is simply “Get off
this treadmill that’s taking you nowhere. Going tit for tat and
adding features, augmentations, and gimmicks to beat the
competition has the perverse result of making you like everyone
else.” Different provides a highly original perspective on what it
means to offer something that is meaningfully different—different
in a manner that is both fundamental and comprehensive.
Youngme Moon identifies the outliers, the mavericks, the
iconoclasts—the players who have thoughtfully rejected orthodoxy in
favor of an approach that is more adventurous. Some are even
“hostile,” almost daring you to buy what they are selling. The MINI
Cooper was launched with fearless abandon: “Worried that this car
is too small? Look here. It’s even smaller than you think.”
These are players that strike a genuine chord with even the most
jaded consumers. In fact, almost every success story of the past
two decades has been an exception to the rule. Simply go to your
computer and compare AOL and Yahoo! with Google. The former pile on
feature upon feature to their home pages, while Google is like an
austere boutique, dominating a category filled with
“extras.”
Different shows how to succeed in a world where conformity
reigns…but exceptions rule.
From the Hardcover edition.
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作者介绍：
Youngme Moon is the Donald K. David Professor
at Harvard Business School. One of HBS’s most popular teachers, Dr.
Moon has received the Student Association Faculty Award for
teaching excellence on multiple occasions. Dr. Moon’s research
focuses on innovative consumer-marketing strategies and her work
has been published widely, including in Harvard Business
Review.
From the Hardcover edition.
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书籍真实打分
故事情节：7分
人物塑造：3分
主题深度：9分
文字风格：8分
语言运用：9分
文笔流畅：3分
思想传递：7分
知识深度：9分
知识广度：9分
实用性：7分
章节划分：4分
结构布局：8分
新颖与独特：7分
情感共鸣：3分
引人入胜：5分
现实相关：8分
沉浸感：7分
事实准确性：8分
文化贡献：6分
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