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THE HOUSE OF GUCCI书籍详细信息
- ISBN：0060937750
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2001-10
- 页数：363
- 价格：107.80
- 纸张：胶版纸
- 装帧：平装
- 开本：暂无开本
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
The brutal 1995 murder of Maurizio Gucci, the grandson of the Gucci company founder, serves as entree into the history of one of the world's most glamorous fashion houses. The author, a longtime fashion writer for Women's Wear Daily, wonderfully describes how Guccio Gucci learned, as a low-level employee at London's Savoy hotel in the 1890s, that luggage functions as a symbol of "affluence and taste," and then went on to create opulent leather goods that caught the world's eye. Forden traces how GuccioAand his descendantsAused charisma and intuition, rather than trained business acumen, to create the handbag dynasty. The "Gucci concept," a group of colors and designs largely derived from horse stables, didn't hurt either. But much of the book is devoted to the in-fighting that developed among Guccio's sons and grandsons. This in-fighting as well as the Guccis' inability to adapt to increased competition, professionalize their management and maintain the value of their brand name eventually caught up with them. In fact, Maurizio, having risen to the top of the company in the 1980s by using outside investors to depose his uncle, was eventually bought out in 1993, leaving no family members in the company's top management. (Forden does explain how the Gucci company has since made a comeback.) The book is, at times, too detailed about fashion history and techniques, and some may find the author's use of dramatic re-creations annoying. Nevertheless, he offers an intriguing view of one of the families that helped to create 20th-century style and business. Photos not seen by PW. (Sept.)
书籍目录：
ACKNOWLEDGMENTS
1 A DEATH
2 THE GUCCI DYNASTY
3 GUCCI GOES AMERICAN
4 YOUTHFUL REBERICAN
4 YOUTHFUL REBELLION
5 FAMILY RIVALRIES
6 PAOLO STRIKES BACK
7 WINS AND LOSSES
8 MAURIZIO TAKES CHARGE
9 CHANGING PARTNERS
10 AMERICANS
11 A DAY IN COURT
12 DIVORCE
13 A MOUNTAIN OF DEBTS
14 LUXURY LIVING
15 PARADEISOS
16 TURNAROUND
17 ARRESTS
18 TRIAL
19 TAKEOVER
EPILOGUE
BIBLIOGRAPHICAL NOTES
INDEX
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编辑推荐
A world-famous luxury brand, financial skullduggery, vicious family quarrels ending in a sensational murder: the Gucci story just couldn't be juicier, and former Women's Wear Daily correspondent Sara Gay Forden does full justice to its gossipy appeal. Guccio Gucci opened his first leather-goods store in Florence in 1921, but it was his son Aldo who expanded the company overseas and made products like the Gucci loafer and the Flora scarf international symbols of status and affluence. Aldo's sons, his brother Rodolfo, and Rodolfo's son Maurizio, all of whom also worked in the family business, didn't always appreciate Aldo's imperious ways, and corporate board meetings often ended with ashtrays and Gucci handbags flying. Things got so bad in the early 1980s that Aldo's renegade son Paolo made public financial documents that very nearly sent his father to jail for tax fraud. Even more lurid was the 1995 execution-style murder of Maurizio, followed by the conviction in 1998 of his ex-wife Patrizia for ordering the hit. Meanwhile, CEO Domenico De Sole and creative director Tom Ford were transforming Gucci from a family-run company into a modern corporation once again on the cutting edge of fashion and marketing. Forden makes the business story as dramatic as the Guccis' personal squabbles (and of course the two were often interconnected) in a highly entertaining family biography that doubles as a savvy business history.
--Wendy Smith --This text refers to the Hardcover edition.
书籍介绍
Did Patrizia Reggiani murder her ex-husband, Maurizio Gucci, in 1995 because his spending was wildly out of control? Did she do it because her glamorous ex was preparing to marry his mistress, Paola Franchi? Or is there a possibility she didn't do it at all? In this gripping account of the ascent, eventual collapse, and resurrection of the Gucci dynasty, Sara Gay Forden takes us behind the scenes of the trial and exposes the passions, the power, and the vulnerabilities of the greatest fashion family of our times.
书籍真实打分
故事情节：6分
人物塑造：6分
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文字风格：3分
语言运用：6分
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思想传递：5分
知识深度：7分
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实用性：6分
章节划分：9分
结构布局：3分
新颖与独特：5分
情感共鸣：5分
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现实相关：8分
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事实准确性：4分
文化贡献：9分
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