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如何运用Maslow理论使你的企业达到颠峰Peak : How Great Companies Get Their Mojo from Maslow书籍详细信息
- ISBN：9780787988616
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2007-12
- 页数：288
- 价格：208.60
- 纸张：胶版纸
- 装帧：精装
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
After fifteen years of rising to the pinnacle of the hospitality industry, Chip Conley's company was suddenly undercapitalized and overexposed in the post-dot.com, post-9/11 economy. For relief and inspiration, Conley, the CEO and founder of Joie de Vivre Hospitality, turned to psychologist Abraham Maslow's iconic Hierarchy of Needs. This book explores how Conley's company "the second largest boutique hotelier in the world" overcame the storm that hit the travel industry by applying Maslow's theory to what Conley identifies as the key Relationship Truths in business with Employees, Customers and Investors.
Part memoir, part theory, and part application, the book tells of Joie de Vivre's remarkable transformation while providing real world examples from other companies and showing how readers can bring about similar changes in their work and personal lives. Conley explains how to understand the motivations of employees, customers, bosses, and investors, and use that understanding to foster better relationships and build an enduring and profitable corporate culture.
书籍目录：
Preface
The Author
To Abraham H Maslow, whose lifetime of learning offered a precious gift to the world
And to my Joie de Vivre crew, who "seek the peak" with me every day
Contents
SECTION I: MASLOW & ME
Chapter 1: Toward A Psychology of Business
Chapter 2: Karmic Capitalism
Chapter 3: The Relationship Truths
SECTION II: RELATIONSHIP TRUTH 1: THE EMPLOYEE PYRAMID
Chapter 4: Creating Base Motivation
Chapter 5: Creating Loyalty
Chapter 6: Creating Inspiration
SECTION III: RELATIONSHIP TRUTH 2: THE CUSTOMER PYRAMID
Chapter 7: Creating Satisfaction
Chapter 8: Creating Commitment
Chapter 9: Creating Evangelists
SECTION IV: RELATIONSHIP TRUTH 3: THE INVESTOR PYRAMID
Chapter 10: Creating Trust
Chapter 11: Creating Confidence
Chapter 12: Creating Pride of Ownership
SECTION V: PUTTING THE TRUTHS INTO ACTION
Chapter 13: The Heart of the Matter
Chapter 14: Creating A Self-Actualized Life
Acknowledgements
Author Bio
References
Index
作者介绍：
Chip Conley (born 1960, Orange, California) is an American hotelier, author, and speaker. Conley is the founder and CEO of Joie de Vivre Hospitality, which he began in 1987 at age 26.
Conley received his BA in 1982 and an MBA in 1984 from Stanford University.
Books
1 The Rebel Rules: Daring to be Yourself in Business (Simon & Schuster, 2001)
2 "Marketing that Matters: 10 Practices to Profit Your Business and Change the World (co-authored with Eric Friedenwald-Fishman, Berrett-Koehler Publishers, 2006)
3 Peak: How Great Companies Get Their Mojo From Maslow (Jossey-Bass, 2007)
www.chipconley.com
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书籍介绍
Despite using the word mojo in the subtitle and citing inspiration he received from 1960s counterculture icon Timothy Leary, this guide to better management isn't for hippies. Yes, Conley started the California boutique hotel chain Joie de Vivre Hospitality with the Phoenix Hotel, once a haven for faded rock stars. And yes, he quotes liberally from rebel CEOs who surf. But Conley's book is packed with thoughtful, instructional stories and advice for entrepreneurs as well as Fortune 500 managers, gleaned from his own experience as well as other business books. At the center of this confessional how-to is psychologist Abraham Maslow's hierarchy of needs, a pyramid that ranks human needs from base to self-actualizing. Used as the basis for employee, customer and stakeholder satisfaction, Conley contends, it can transform a business and its people. Though Stephen Covey and Peter Drucker have looked to Maslow before, Conley describes how using the pyramid saved his company from bankruptcy when the dot-com bubble burst. Conley is most successful when he expresses his ideas in numbered lists rather than the wordy passages that slow down the beginning. On the whole, though, his advice is inspiring and accessible. (Sept.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
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