免费下载书籍地址：PDF下载地址
精美图片
Marketing To The Social Web: How Digital Customer Communities Build Your Business, 2Nd Edition 9780470410974书籍详细信息
- ISBN：9780470410974
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2009-02
- 页数：272
- 价格：149.00
- 纸张：胶版纸
- 装帧：精装
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
PraisefortheFirstEditionofMARKETINGTOTHESOCIALWEB:"We'vebeenliberated!Communicatingwithexistingandpotentialcustomersusedtomeanone-waybroadcastsofyourcompany'sproductmessages—'buybuybuy'weallsaid.ButMarketingtotheSocialWebenablessmartmarketerstocommunicateinamuchbetterway:bycreatingcompellingcontentthatpeopleactuallywanttoconsumeandinteractwith.LarryWeberknowshisstuff—he'sbeenpartofthisrevolutionfromthebeginning."—DavidMeermanScott,bestsellingauthorofTheNewRulesofMarketingandPR"Iwaspleasedtoreadabookthatactuallysuggestshowtodosomethingwithsocialnetworks,insteadofjustponderthem.Larry'spragmaticandusefulrecommendationswillhelpbrandbuildersmanagethecomplexityofsocialinteractioninadigitalage."—DavidKenny,ChairmanandCEO,Digitas,Inc."Consumersareusingtechnologytograbpowerfromcompanies,themedia,andthegovernment.MarketingtotheSocialWebsuccinctlyoutlinestherevisedrulesofengagement."—GeorgeF.Colony,CEO,ForresterResearch,Inc."Mostmarketersarefascinatedby,yetapprehensiveofthenewpowerofcustomersastheyorganizeonthesocialWeb.LarryWeberwalksyouthroughthemindset,strategies,andtoolsneededtosucceedinthisnewenvironment."—CharleneLi,coauthorofGroundswell"Weberprovidesasimpleandeffectiveroadmapofthenewcustomerinformationhighway.MarketingtotheSocialWebisavaluabletoolthatwillgiveeveryonetheconfidenceandknow-howtocompeteinthisfast-growingmarketplaceofideasandconversation."—SteveHarris,VicePresident,GlobalCommunications,GeneralMotorsCorporation"AsalllinesandboundariesarewashedawaybytheWeb,Weberdescribeshowtobecomepartoftheseaversusthesand."—NicholasNegroponte,Chairman,OneLaptopPerChild
书籍目录：
Foreword (Jimmy Wales). Preface.
Acknowledgments.
Part I: Pandemonium: The Landscape of the Social
Web.
Chapter 1. The Web Is Not a Channel (And You're an Aggregator, Not
a Broadcaster).
Chapter 2. Community and Content: The Marketer's New Job ( Or How
to Cut Your Marketing Budget and Reach More
People).
Chapter 3. Making the Transition to the Social Web (First Change
Your Mindset).
Chapter 4. How to Let Customers Say What They Really Think (And
Keep Your Job).
Part II: Seven Steps to Build Your Own Customer
Community.
Chapter 5. Step One: Observe and Create a Customer Map (Otherwise
You Can't Get There from Here).
Chapter 6. Step Two: Recruit Community Members (With a New Toolbox
and Your Own Marketing Skills).
Chapter 7. Step Three: Evaluate Online Conduit Strategies (And
Don't Forget Search).
Chapter 8. Step Four: Engage Communities in Conversation (To
Generate Word of Mouse).
Chapter 9. Step Five: Measure Involvement With New Tools,
Techniques (To Keep the Cutting Edge Sharp).
Chapter 10. Step Six: Promote Your Community to the World (Get 'Em
Talking and Clicking).
Chapter 11. Step Seven: Improve the Community's Benefits (Don't
Just Set It and Forget It).
Part III: Making Use of the Four Online Conduit
Strategies.
Chapter 12. The Reputation Aggregator Strategy (We're Number
One!).
Chapter 13. The Blog Strategy (Everybody's Talking at
Me).
Chapter 14. The E-Community Strategy (Go to Their
Party or Throw Your Own).
Chapter 15. The Social Networks Strategy (Connecting with a
Click).
Chapter 16. Does Facebook Matter? (To Marketers?)
Chapter 17. Living and Working in Web 4.0 (It's Right Around the
Corner). Notes. Index.
作者介绍：
Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group. He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation's largest interactive advocate association.
出版社信息：
暂无出版社相关信息，正在全力查找中！
书籍摘录：
暂无相关书籍摘录，正在全力查找中！
在线阅读/听书/购买/PDF下载地址：
原文赏析：
暂无原文赏析，正在全力查找中！
其它内容：
媒体评论
"Move over, Austen--and Austin. Prodigiously comprehensive and engagingly presented, Beaver and Clark's rich and subtle study of focus is essential reading on intonational meaning, scalar particles, implicature, presupposition, polarity licensing, and alternative semantics. This is sensitivity training of the highest order." Laurence Horn, Yale University "Sense and Sensitivity merits a close reading by anyone interested in contemporary pragmatic theory. It is clearly written and accessible, and offers a carefully reasoned case for lexical sensitivity to focus. Beaver and Clark's thesis is sure to serve as a touchstone for further work on the subject." Craige Roberts, Ohio State University "Move over, Austen––and Austin. Prodigiously comprehensive and engagingly presented, Beaver and Clark′s rich and subtle study of focus is essential reading on intonational meaning, scalar particles, implicature, presupposition, polarity licensing, and alternative semantics. This is sensitivity training of the highest order."–Laurence Horn, Yale University"Sense and Sensitivity merits a close reading by anyone interested in contemporary pragmatic theory. It is clearly written and accessible, and offers a carefully reasoned case for lexical sensitivity to focus. Beaver and Clark′s thesis is sure to serve as a touchstone for further work on the subject."–Craige Roberts, Ohio State University
书籍介绍
An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter–ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. in Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media. In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future. Marketing must reach out into new forms, media, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in today′s fragmented media environment. Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group. He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation’s largest interactive advocate association.
书籍真实打分
故事情节：8分
人物塑造：5分
主题深度：7分
文字风格：9分
语言运用：7分
文笔流畅：8分
思想传递：5分
知识深度：8分
知识广度：8分
实用性：4分
章节划分：4分
结构布局：5分
新颖与独特：9分
情感共鸣：8分
引人入胜：5分
现实相关：9分
沉浸感：6分
事实准确性：6分
文化贡献：8分
网站评分
书籍多样性：6分
书籍信息完全性：9分
网站更新速度：6分
使用便利性：8分
书籍清晰度：8分
书籍格式兼容性：8分
是否包含广告：6分
加载速度：9分
安全性：3分
稳定性：8分
搜索功能：5分
下载便捷性：6分
下载点评
- 强烈推荐(158+)
- 内容齐全(135+)
- 书籍完整(569+)
- 中评多(658+)
- 微信读书(544+)
- 一星好评(486+)
- 可以购买(167+)
- 体验还行(89+)
- 推荐购买(170+)
- 种类多(647+)
- 好评多(60+)
- 无多页(63+)
- 还行吧(491+)
下载评价
网友 索***宸：书的质量很好。资源多
网友 通***蕊：五颗星、五颗星，大赞还觉得不错！~~
网友 隗***杉：挺好的，还好看！支持！快下载吧！
网友 国***舒：中评，付点钱这里能找到就找到了，找不到别的地方也不一定能找到
网友 饶***丽：下载方式特简单，一直点就好了。
网友 菱***兰：特好。有好多书
网友 谭***然：如果不要钱就好了
网友 屠***好：还行吧。
网友 益***琴：好书都要花钱，如果要学习，建议买实体书；如果只是娱乐，看看这个网站，对你来说，是很好的选择。
网友 田***珊：可以就是有些书搜不到
网友 利***巧：差评。这个是收费的
网友 游***钰：用了才知道好用，推荐！太好用了